JustAds – SAAS-Based Advertising Campaign Management Solution
JustAds is a SAAS platform that streamlines advertising campaigns across Google, Facebook, and Bing, unifying management and optimising ad performance while reducing manual effort.
Global
Q1 2022
18 Months
Digital Advertising, Marketing Automation
7 Members
Web
About the Project
JustAds aimed to revolutionise advertisement campaign management with an intuitive platform that automates creation, optimization, and reporting. The goal was to build a scalable system that uses machine learning to optimise bids and budgets, and enables personalised advertising across multiple platforms.
The Challenge
. Complex Management: Difficulty managing multiple campaigns across various platforms.
. Manual Workflows: Time-consuming and inconsistent manual campaign updates.
. Limited Optimization: Manual bidding and budget allocation restricted performance.
. Creative Production: Needed automate, scalable, and personalised creative assets.
. Scattered Data: Disjointed reporting made it hard to generate actionable insights.
The Solution
. Automated Campaign Launch: Manage multiple campaigns simultaneously across channels.
. Predictive Algorithms: Optimised bids and budgets using machine learning.
. Creative Automation: Scalable creative production with personalised content.
. Centralised Reporting: Unified dashboard consolidating data from all platforms.
. Real-Time Adjustments: Automated ad rotation and fatigue prediction for better performance.
What we delivered
. Simplified Campaigns: Centralised platform for easy campaign management.
. Optimised Bids: Machine learning algorithms for automated bidding.
.Scalable Creatives: Efficient creative production and personalization.
. Data-Driven Insights: Comprehensive reporting and automated ad updates.
Team
1 Project Manager, 2 Frontend Developers, 2 Backend Developers, 1 Data Scientist, 1 UX/UI Designer
Technologies
React.js, Redux, Node.js, Express.js, PostgreSQL, Redis, Python, TensorFlow, Adobe Experience Manager, Custom Creative Libraries, Google Analytics API, Data Studio, SSL Encryption, OAuth 2.0, Two-Factor Authentication (2FA), AWS EC2, AWS Lambda, S3 for media asset storage
Client Review
JustAds has revolutionised our campaign management, automating workflows and leveraging predictive algorithms to save time and boost ad performance. Centralised reporting provides valuable insights for data-driven decisions, keeping us ahead of the curve.
Conclusion
JustAds was a huge success, simplifying campaign management and creative production while minimising manual effort. Its predictive algorithms optimised bidding, and comprehensive reporting enabled data-driven decisions, resulting in improved performance, increased ROI, and reduced campaign management time.
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